{"id":34366,"date":"2022-05-18T01:18:48","date_gmt":"2022-05-17T16:18:48","guid":{"rendered":"https:\/\/lovecyclist.me\/?p=34366"},"modified":"2023-05-16T01:19:30","modified_gmt":"2023-05-15T16:19:30","slug":"history-of-cycling-clothing","status":"publish","type":"post","link":"https:\/\/lovecyclist.me\/en\/history-of-cycling-clothing\/","title":{"rendered":"A Decade of Cycling Clothing: Changing Trends and What Lies Ahead"},"content":{"rendered":"<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29944\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_0b.jpeg\" alt=\"\" width=\"1200\" height=\"989\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_0b.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_0b-300x247.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_0b-1024x844.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_0b-768x633.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p class=\"intro\">LoveCyclist has featured a number of international brands since around 2016, but the trends in cycling clothing have been changing from moment to moment, and the changes have been especially noticeable after 2020, along with the major upheaval in the cycling world.<br \/>\nNow, <strong>cycling clothing is moving closer to its original meaning of &#8220;fashion&#8221; and is on its way to elevating the status of cycling culture<\/strong>.<br \/>\nHow have trends and clothing styles changed over the past 10 years to reach this point? In order to get a sense of the major trends, we will look at the evolution and future of cycling clothing by picking up clothing that symbolizes each era, with a focus on international brands that emerged in the 2010s.<br \/>\nIs there one piece that will remain in your memory?<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 11px;\">text \/ <strong>Tats <\/strong>(<a href=\"https:\/\/www.instagram.com\/tats_lovecyclist\/\" target=\"_blank\" rel=\"noopener\">@tats_lovecyclist<\/a>)<\/span><\/p>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!-- \u65b0\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-5968407142981466\"\n     data-ad-slot=\"5313803997\"\n     data-ad-format=\"auto\"><\/ins>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<h2>1. 2013-2017 From the racing scene to a new era<\/h2>\n<h3>Convince the racing scene<\/h3>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29941\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b.jpeg\" alt=\"Rapha \u30c1\u30fc\u30e0\u30b9\u30ab\u30a4\u30b8\u30e3\u30fc\u30b8\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_1b-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Team Sky Jersey \u00a9<a href=\"https:\/\/www.rapha.cc\/jp\/ja\/\" target=\"_blank\" rel=\"noopener\">Rapha<\/a><\/span><\/p>\n<p>Rapha is indispensable to the current bicycle scene.<br \/>\nIn the 2000s, historical brands such as ASSOS and Castelli, which were active in racing at the time, were popular, but after the arrival of Rapha, the power structure was rewritten.<br \/>\nIt is due to Rapha&#8217;s role in this era that many emerging brands are now thriving on Instagram.<\/p>\n<p>Its role was to &#8216;<strong>bridge the gap from the racing scene<\/strong>&#8216;.<br \/>\nUntil then, clothing was often described in technical terms, as how to develop products that could be run comfortably under severe conditions.<br \/>\nRapha, which has garnered attention for its classic designs, needed to satisfy top racers and general users alike in terms of functionality in order to make its presence felt in this market.<br \/>\nRapha has been supporting Team Sky since 2013 and has continued to develop its products. With numerous victories in Grand Tours, Rapha has overcome the &#8220;design-only brand can&#8217;t beat ASSOS in terms of performance&#8221; argument and proven that <strong>a start-up brand can be practical in the traditional racing scene<\/strong>.<br \/>\nThe end of the contract with Team Sky at the end of 2016 can be seen as the end of its bridge-building role (EF, which we currently support, plays a different role, &#8216;building bridges with the fans&#8217;).<\/p>\n<p>The Team Sky jersey is a monumental piece, as it laid the groundwork for emerging brands to thrive in the marketplace in the years to come.<\/p>\n<h3>Dawn of a New Era<\/h3>\n<p>In response to Rapha&#8217;s success, many brands were launched in the mid-2010s, and <strong>colorful and assertive designs emerged<\/strong>, as if trying to survive amidst the crowd.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29872\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2.jpeg\" alt=\"Black Sheep Cycling\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_2-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">Black Sheep Cycling was released in a seasonal format with a design theme every six months.<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29873\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3.jpeg\" alt=\"MAAP 2016-2017\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_3-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">MAAP when it was actively incorporating 80s motifs.<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29874\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4.jpeg\" alt=\"Pedla 2017\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_4-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">Like MAAP, Pedla has the essence of the 80s, with its geometric patterns and bright colors.<\/span><\/p>\n<p><strong>Black Sheep Cycling<\/strong> (2014), <strong>MAAP<\/strong> (2014), <strong>Pedla<\/strong> (2013) &#8211; this was a time when Australian brands, now major players, were gradually expanding their visibility.<br \/>\n&#8220;Season 1, Season 2, Season 3&#8230;&#8221; It was a time when they were exploring ways of selling and making products, releasing new products every six months in a seasonal format and trying diverse motifs and designs.<br \/>\nSome brands incorporated 80s motifs that were popular at the time, and <strong>the trend of actively incorporating &#8220;trend elements&#8221; into cycling clothing began around this time<\/strong>.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29875\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5.jpeg\" alt=\"Warsaw Cycling\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_5-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p><strong>Warsaw Cycling<\/strong> was launched in 2014 by two young French designers.<br \/>\nIt was shocking to see it end abruptly on New Year&#8217;s Eve 2017 with the social networking post &#8220;It&#8217;s a wrap!&#8221;.<br \/>\nThe style is still amazing to watch today, and it makes me wonder what the world would have looked like if Warsaw had continued.<\/p>\n<p>In this period, <strong>young cyclists\/designers from Europe, the U.S., and Australia were actively trying to launch brands<\/strong> (many brands were founded by two or three people). However, that said, there were some brands that exited the market along the way.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29876\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6.jpeg\" alt=\"Tenspeed Hero 2016\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_6-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p>The style of the brand was so well established from that time that it is hard to imagine any other brand that does not disrupt the world view as much as <strong>Tenspeed Hero<\/strong> (I personally have had a strong desire to admire the brand since I first started cycling). The designs from those days are still sold with some adjustments, and they are still full of charm that will never fade away.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. 2018-2019 Growing Markets<\/h2>\n<p>Over the next few years, the market will expand with emerging brands, and cycling clothing will enter a new stage with increasingly sophisticated design and performance, new added value, and marketing with an eye on the Asian region as well.<\/p>\n<h3>Creating sophisticated wear<\/h3>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29877\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7.jpeg\" alt=\"Peloton de Paris 2018\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_7-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p>The development of <strong>Peloton de Paris<\/strong>, which started out as a privately owned store in Belgium and gradually became worn around the world, was one of the success stories of this era (and continues to grow, especially in Europe).<br \/>\nOriginal designs such as &#8220;Hummingbirds,&#8221; which imitated adorable hummingbirds, and &#8220;Tropical Leafs,&#8221; featuring leaves of tropical plants, made a fresh impression, and similar nature-inspired designs would continue to be popular from this point onward.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29878\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8.jpeg\" alt=\"Caf\u00e9 du Cycliste 2018\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_8-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p>Colored bib shorts are now commonplace, and as <strong>Caf\u00e9 du Cycliste<\/strong> pioneered the &#8220;PANTONE palette&#8221; style of colored bibs, <strong>the styles that emerged around this time have formed the current trend<\/strong>.<br \/>\nIncidentally, I used to wear this series myself, but at the time, colored bibs themselves were still a novelty, so I had the feeling that I was not quite at home in the cycling scene.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29881\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11.jpeg\" alt=\"Isadore 2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_11-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p><strong>Isadore<\/strong> was the first brand to use recycled fabrics in its &#8220;Alternative Collection. Even though the fabrics are recycled, they are functionally comparable to the regular line and have become <strong>an iconic collection that adds new value to cycling clothing<\/strong>.<\/p>\n<h3>The Rise of PNS and Rapha Again<\/h3>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29879\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9.jpeg\" alt=\"Pas Normal Studios 2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_9-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p>It was around this time that <strong>Pas Normal Studios<\/strong> of Denmark began to attract worldwide attention.<\/p>\n<p>PNS was born from the idea that &#8220;the essential coolness of riding can be expressed through riding hard and pushing oneself as in a race,&#8221; and its clothes are short in length, long in sleeves, and very tight.<\/p>\n<p>This configuration, which brings out the beauty of the cyclist, together with the color-coordinated style, has had a great influence on the subsequent production of other brands&#8217; clothing.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29880\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10.jpeg\" alt=\"Rapha 2018-2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_10-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p>Rapha, on the other hand, had temporarily lost some of its brand strength due to frequent sales-oriented sales and the rise of emerging brands. However, from 2019 onward, it will undergo a vivid rebirth.<\/p>\n<p>The kit that symbolizes this is the EF Education team jersey (this design is considered a sublimation of the oil film gradient of the 2018 Crit collection).<br \/>\nThe use of multiple colors and gradients, which are the opposite of the minimalist worldview that Rapha has traditionally had, has created a new design trend in cycling clothing that is different from PNS.\u3000<\/p>\n<h3>Presence in Asian markets<\/h3>\n<p>Cycling culture in Asia is also growing, and each brand will turn its attention to the Asian market.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29882\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12.jpeg\" alt=\"Attaquer Japan\u30b8\u30e3\u30fc\u30b8 2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_12-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">&#8220;Japan Jersey&#8221; designed by Attaquer for the Japanese<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29883\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13.jpeg\" alt=\"Black Sheep Cycling 2020\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_13-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">BSC&#8217;s Limited Tokyo project, in which Love Cyclist also participated<\/span><\/p>\n<p>Among them, clothing with a Japanese motif will be released: Attaquer designed &#8220;Japan Jersey&#8221; for the Japanese, and Black Sheep designed &#8220;Limited Tokyo&#8221; for the Western market with Tokyo as a motif. These were born out of the style-oriented culture that had been formed in Japan.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29884\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14.jpeg\" alt=\"Arden Bike 2020\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_14-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Korean Cycling Culture, with 20-somethings at the center<\/span><\/p>\n<p>Brands originating in Asia are also gradually gaining recognition, especially in the Asian region.<br \/>\nRepresentative examples include <strong>Arden Bike<\/strong> and <strong>Cheese Cycling Club<\/strong> from South Korea, which produce fast-fashion-like products, and<strong> Concept Speed<\/strong> from Thailand, which is made by young designers. These Asian brands, which incorporate Western and Australian styles while sublimating them into their own culture, are brands to keep an eye on in the future.<\/p>\n<div style=\"margin-bottom: 20px; background: #f1f1f1; border-radius: 5px; padding: 1px 15px 1px;\">\n<h3><span style=\"font-size: 15px;\">Column 1: Changes in clothing brands used by bicycle brands<\/span><\/h3>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29902\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_15b.jpeg\" alt=\"\" width=\"1200\" height=\"752\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_15b.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_15b-300x188.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_15b-1024x642.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_15b-768x481.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.6;\"><span style=\"font-size: 12px;\">Around this time, we began to see a shift in the clothing worn by advertising models for bicycle brands from traditional brands to emerging brands.<br \/>\nCannondale adopted <strong>Pedla<\/strong> and then <strong>Rapha<\/strong>, Focus and Cerv\u00e9lo adopted <strong>MAAP<\/strong>, and Factor adopted <strong>Velobici<\/strong>, etc. By having models wear emerging brands, it is possible to create an image of a new era for bicycles.<br \/>\nCoincidentally, many of the bikes preferred by Love Cyclist members were also from these brands.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>3. 2020-2021 Back to the &#8220;original&#8221; fashion<\/h2>\n<p>The &#8220;SDGs,&#8221; universal development goals for developed countries, begin to spread, and the cycling world itself undergoes a value shift, fueled in part by pandemics. In this context, cycling clothing embraces diversity and begins to step into its role as a social garment (=&#8221;fashion&#8221; in the original sense of the word).<\/p>\n<h3>The age of the SDGs<\/h3>\n<p>The two main initiatives for brands in the SDG era are 1) gender neutrality and 2) consideration for manufacturing methods.<br \/>\nWhile traditional brands seem to be lagging behind in adapting to change, many emerging brands are actively incorporating these elements.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29886\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16.jpeg\" alt=\"Universal Colours 2020\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_16-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29887\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17.jpeg\" alt=\"Palisade. 2021\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_17-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p><strong>Universal Colours<\/strong> and <strong>Palisade<\/strong>., which were born at this time, are thoroughly committed to elements (1) and (2), and have a large presence as brands that represent the current values.<br \/>\nIt is precisely because <strong>we live in an era in which empathy with a brand<\/strong>, rather than the functionality or design of a product, is the motivation for purchase, that a certain number of highly sensitive users have also come to choose these brands.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29438\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30.jpg 2048w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30-300x200.jpg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30-1024x683.jpg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30-768x512.jpg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30-1536x1025.jpg 1536w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/04\/palisade-ss22_30-272x182.jpg 272w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">Gender neutrality is a priority for Love Cyclist<\/span><\/p>\n<h3>Raising the status of cycling culture<\/h3>\n<p>In parallel with these developments, each brand announced a series of collaborations with famous street brands.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29888\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18.jpeg\" alt=\"Rapha 2020\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_18-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\"><a href=\"https:\/\/www.rapha.cc\/jp\/ja\/stories\/rapha-palace\" target=\"_blank\" rel=\"noopener\">Rapha x Palace<\/a>\u00a0\u00a9Rapha<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29889\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19.jpeg\" alt=\"PNS x Descente\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_19-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\"><a href=\"https:\/\/pasnormalstudios.dk\/collections\/descente-allterrain\" target=\"_blank\" rel=\"noopener\">PNS x Descente<\/a> \u00a9Pas Normal Studios<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29890\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20.jpeg\" alt=\"MAAP x P.A.M\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_20-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\"><a href=\"https:\/\/maap.cc\/collections\/maap-x-pam\" target=\"_blank\" rel=\"noopener\">MAAP x P.A.M<\/a> \u00a9MAAP<\/span><\/p>\n<p>Rapha x Palace, PNS x Descente, MAAP x P.A.M, MAAP x NewEra &#8211; <strong>these initiatives aim to mix up cycling culture and street culture<\/strong>. Until now, bicycle fashion has been on a path of isolation, distancing itself from the general public, but over the past decade, as cycling clothing has gradually become &#8220;a less uncomfortable attire in the city,&#8221; we are seeing efforts to <strong>elevate the status of cycling culture in this way<\/strong>.<\/p>\n<p>Originally, fashion meant &#8220;<strong>the attire of a person as a social being<\/strong>&#8221; rather than &#8220;the attire of self-assertion that adorns one&#8217;s appearance,&#8221; and the movement from around 2020 indicates that bicycle fashion is approaching its original meaning.<\/p>\n<div style=\"margin-bottom: 20px; background: #f1f1f1; border-radius: 5px; padding: 1px 15px 1px;\">\n<h3><span style=\"font-size: 15px;\">Column 2: Changes in catalog-appointed models<\/span><\/h3>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29903\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_21d.jpeg\" alt=\"\" width=\"1200\" height=\"669\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_21d.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_21d-300x167.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_21d-1024x571.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_21d-768x428.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.6;\"><span style=\"font-size: 12px;\">As times have changed, the models used for catalog appointments have become more diverse.<\/span><\/p>\n<p style=\"line-height: 1.6;\"><span style=\"font-size: 12px;\"><strong>&#8211; Use of Asian and black models (Caf\u00e9 du Cycliste, Universal Colours, Pedla, MAAP, etc.)<br \/>\n<\/strong><\/span><span style=\"font-size: 12px;\">With the intention of expanding the market more, and the two aspects of a society that tolerates diversity, cycling clothing, which has been mostly a white model in the past, is now seeing a diverse range of races.<\/span><\/p>\n<p style=\"line-height: 1.6;\"><span style=\"font-size: 12px;\"><strong>&#8211; Use of models who are not too thin (Black Sheep, No God No Masters, etc.)<br \/>\n<\/strong><\/span><span style=\"font-size: 12px;\">This is due to the problem of models being too thin in the fashion industry since the end of the 2010s, and the &#8220;body positive&#8221; movement that loves people to look as they are.<br \/>\nAs for cycling clothing, the evolution of &#8220;fabrics&#8221; that are now highly stretchable and can fit all body types has helped to fuel this trend.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>4. 2021-2022 The Age of &#8220;Liberation&#8221;<\/h2>\n<p>In addition to the gender, cultural, and market trends that have been discussed thus far, the diversification of all aspects, such as de-racing and gravel roads, has removed the restrictions of &#8220;this is how you must look if you ride a road bike.&#8221;<br \/>\nThe silhouette of the garments themselves also began to break free from tightness, as if to break free from restrictions.<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29892\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22.jpeg\" alt=\"Isadore 2021\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_22-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">Isadore has long been developing an Urban collection, aiming to integrate it with lifestyle.<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29893\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23.jpeg\" alt=\"MAAP 2021\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_23-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">The steampunk world of &#8220;alt-roads&#8221; from MAAP leaves a particularly vivid impression in the gravel system.<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29894\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24.jpeg\" alt=\"PNS 2022\" width=\"1200\" height=\"800\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24-300x200.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24-1024x683.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24-768x512.jpeg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_24-272x182.jpeg 272w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">The changing times also brought changes to PNS, with the release of the gravel-based &#8220;ESCAPISM&#8221;.<\/span><\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29895\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_25.jpeg\" alt=\"Caf\u00e9 du Cycliste 2022\" width=\"1200\" height=\"579\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_25.jpeg 1200w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_25-300x145.jpeg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_25-1024x494.jpeg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_25-768x371.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<p style=\"line-height: 1.5; text-align: center;\"><span style=\"font-size: 12px;\">Caf\u00e9 du Cycliste, which has always focused on gravel shirts, has finally introduced shirts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Melting contours<\/h2>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29928\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27.jpg 2048w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27-300x200.jpg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27-1024x683.jpg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27-768x512.jpg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27-1536x1025.jpg 1536w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_27-272x182.jpg 272w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/div>\n<p>In the rapid changes that have taken place over the past three years, the contours of the &#8220;cycling clothing&#8221; category have become blurred.<br \/>\nThe uniform idea that &#8220;tight clothing is the formal attire for riding&#8221; once advocated by Pas Normal Studios no longer fits the times, and PNS itself has overturned this idea by releasing gravel-type clothing that is not tight.<\/p>\n<p>It is against this backdrop that the current focus on coordinating bib shorts with T-shirts and shirts has been gaining attention.<br \/>\nThis is proof that bicycle culture has matured on a global scale. So, unconventional styles are spreading before us with more universal value (of course, the coolness of tight jerseys will remain unchanged in the future).<\/p>\n<div class=\"maxphoto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29912\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b.jpg 2048w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b-300x200.jpg 300w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b-1024x683.jpg 1024w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b-768x512.jpg 768w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b-1536x1025.jpg 1536w, https:\/\/lovecyclist.me\/wp-content\/uploads\/2022\/05\/cyclingclothing-history_26b-272x182.jpg 272w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">The choice of comfortable city clothing (Isadore &amp; MAAP)<\/span><\/p>\n<div style=\"margin-bottom: 20px; background: #f1f1f1; border-radius: 5px; padding: 1px 15px 1px;\">\n<h3><span style=\"font-size: 16px;\">Author<\/span><\/h3>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"border: none; width: 35%;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28520 aligncenter\" src=\"https:\/\/lovecyclist.me\/wp-content\/uploads\/2023\/05\/tatsprofile2023.png\" alt=\"Tats\" width=\"177\" height=\"177\" \/><\/td>\n<td style=\"border: none; width: 65%;\"><span style=\"font-size: 12px;\"><strong>Tats Shimizu<\/strong>\uff08<a href=\"https:\/\/www.instagram.com\/tats_lovecyclist\/\" target=\"_blank\" rel=\"noopener\">@tats_lovecyclist<\/a>\uff09<br \/>\n<\/span><span style=\"font-size: 12px;\">Editor in Chief. Having been riding sports bikes for 10 years. He likes to unravel the trends in the sport bike industry, especially road bikes, from a marketing perspective. At the same time, he has extensive friendships with cycling apparel brands from around the world and proposes various styles through the media. His main bikes are Factor O2 (road) and LS (gravel).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Related Post<\/h4>\n<div class=\"linkcard\"><div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/lovecyclist.me\/en\/overseas-brands-list\" data-lkc-id=\"274045\"><div class=\"lkc-card\"><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/lovecyclist.me\/wp-content\/uploads\/2023\/02\/overseas-brands-2023-all_thumb-300x300.jpeg\" width=\"100px\" height=\"100px\" alt=\"\" \/><\/figure><div class=\"lkc-title\">Best Cycling Clothing Brands List 2023<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<p>&nbsp;<\/p>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!-- \u65b0\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-5968407142981466\"\n     data-ad-slot=\"5313803997\"\n     data-ad-format=\"auto\"><\/ins>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>LoveCyclist has featured a number of international brands since around 2016, but the trends in cycling clothing have been changing from moment to moment, and the changes have been especially noticeable after 2020, along with the major upheaval in the cycling world. Now, cycling clothing is moving closer to its original meaning of &#8220;fashion&#8221; and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/lovecyclist.me\/?p=29864","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-34366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"en-US","9":"article cf"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Decade of Cycling Clothing: Changing Trends and What Lies Ahead - LOVE CYCLIST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovecyclist.me\/en\/history-of-cycling-clothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Decade of Cycling Clothing: Changing Trends and What Lies Ahead - LOVE CYCLIST - \u30e9\u30d6\u30b5\u30a4\u30af\u30ea\u30b9\u30c8\" \/>\n<meta property=\"og:description\" content=\"LoveCyclist has featured a number of international brands since around 2016, but the trends in cycling clothing have been changing from moment to moment, and the changes have been especially noticeable after 2020, along with the major upheaval in the cycling world. 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