Cycling apparel brands that bring style and performance together, selected from around the world and listed by region.
The link under each brand name takes you straight to its official site.
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Featured Brands10 brands
The brands leading the cycling apparel industry. When you're chasing the latest in style and performance, start here.
Rapha🇬🇧 UK
Rapha brought fashion and cultural perspective into functional cycling apparel, and changed the industry in the process. Founded in 2004, it runs RCC, the largest cycling community in the world, and remains the benchmark other brands measure themselves against, both in how a brand should carry itself and in how clothing should be made. In recent years it has taken the cool worldview founder Simon built and warmed it, moving closer to the people who wear it.
Pas Normal Studios🇩🇰 Denmark
Founded in 2014 and, in very little time, the brand a lot of its competitors started measuring themselves against. The clothing comes out of a respect for road racing: light, high quality, and cut extremely tight for racing. The harmony a group ride takes on through simple typography and an elegant color palette is persuasive enough to have built a community worldwide.
MAAP🇦🇺 Australia
Founded in Melbourne in 2014. The founders came out of graphic design and technical apparel design, and work with factories around the world to produce kit that is world class in both quality and comfort. New releases come quickly, and the steady run of on-trend designs has made MAAP one of the market leaders.
Café du Cycliste🇫🇷 France
Café du Cycliste feels like the open seaside air of Nice poured straight into clothing. The relaxed use of color and the way it fits belong to CDC alone. The winter range is especially deep, and both the fabrics and the feel on the body are premium.
Attaquer🇦🇺 Australia
Founded in Sydney in 2012, Attaquer, French for attack, is built on the idea that putting the kit on turns you into someone else. The race fit jerseys look sharp, with both patterned and plain options in the range.
SYN🇩🇪 Germany
Founded in Germany in 1993 and known for years as Biehler. The brand renamed itself SYN, after Syndicate, its global cycling club, and now puts the logo large across the chest. Production is still done by hand in Germany, built around sustainable making for the next generation of cyclists. Partners across Europe, North America, and Asia have grown it into an international community.
Fingerscrossed🇩🇪 Germany
Founded in 2016 by Susanne, who came from communication and product design, and Patrick, who came from bike retail and the fashion industry. It started with accessories like socks and warmers, and built a following on colors that never fight whatever else you are wearing. Since 2025 the range has expanded into jerseys and bibs.
Isadore🇸🇰 Slovakia
Isadore was started by the Velits brothers, former professionals who rode the Grand Tours. The merino pieces perform, and the feel on the body is the kind you do not forget after wearing it once. They were early to recycled fabrics in their jerseys, and their approach to manufacturing stays ahead of the curve. In 2023 they overhauled the logo and the entire range.
NDLSS🇪🇸 Spain
NDLSS, out of Madrid, is among the most stylish of the Spanish brands. Made in Italy, the range and the designs are simple enough to choose from easily, and the performance is there. Enter the code LOVECYCLIST at checkout for 15% off cycling apparel.
Universal Colours🇬🇧 UK
An original label born out of the major online retailer Sigma Sports. The name says it: Universal for clothing anyone can wear, Colours for the turning of the seasons, and the designs that come out of that are simple and quietly beautiful. Clean lines and fine detailing, made in a Bluesign certified factory in Lithuania.
Europe11 brands
The heartland of cycling culture, and the region with the deepest roster of brands. Respect for road racing runs underneath all of it, while each country's climate and temperament shapes how the clothing gets made. The UK leans classical and easy to combine, while Central and Northern Europe favor refined brands built around race performance.
Velobici🇬🇧 UK
Founded in 2010, Velobici is a luxury label built on generous use of the finest merino wool. It holds to Made in UK production as a way of reviving the local knitwear industry. The designs are simple, built around navy and grey, with the embroidered VB on the chest as the signature.
Le Col🇬🇧 UK
Founded in 2011 by former professional Yanto Barker. To reach the quality they wanted without compromise, they bought an Italian apparel factory outright and produce everything there. The jerseys are cut for racers, and the restrained logo gives every piece a sense of polish.
Angry Pablo🇬🇧 UK
Founded in Brighton, Angry Pablo sets out to merge cycling culture with everyday life. Pablo, the mascot on the back pocket, pokes fun at cycling's received wisdom and gives the whole thing a creative edge. The brand is building toward community and an active lifestyle, with a deep range of off-bike wear alongside the kit.
Albion🇬🇧 UK
Albion's clothing is built for riding through Britain's changeable weather, designed to hold up in genuinely tough conditions. They manufacture only in factories where fair employment is protected, use recycled fabrics, and avoid single-use plastics. That consistency on sustainability is as impressive as the kit itself.
Peloton de Paris🇧🇪 Belgium
Named for the peloton, the bunch in road racing. It began as jersey design for the club members of a cycling café, then spread worldwide through social media. The Italian fabrics make for high quality kit, and the designs are genuinely beautiful.
PH Apparel🇮🇹 Italy
Founded in Padua, Italy in 2015. PH's clothing reads as a counterargument to the classic kit covered head to toe in sponsor logos, keeping the design simple and unadorned. It is an expression of spending free time on the bike exactly as you please.
Gobik🇪🇸 Spain
Gobik started in 2010 by making kit for the local cycling scene. Today it counts Contador and Ivan Basso as ambassadors and sponsors UAE Team Emirates (UCI WorldTeam) and Eolo Kometa (UCI ProTeam), which has lifted the brand considerably. Technically accomplished clothing with strong graphics, for riders who want performance in the mix.
TAN LIИE🇪🇸 Spain
Named for the tan line that works its way into every cyclist's skin, and built to express what an endurance athlete looks like. The minimalist, urban designs are genuinely elegant. Everything is made from sustainable recycled materials.
BBUC🇦🇹 Austria
BRILLIBRILLIANT/UNICORN, shortened to BBUC, out of Vienna. The name, the unicorn graphics, the whole self-contained world of it looks very good indeed. The owner is fond of Japan, and Japanese lettering turns up in the designs from time to time.
VOID🇸🇪 Sweden
Started in 2013, VOID sets out to fuse Swedish design and high-end functionality into something that reads as contemporary fashion. The range is broad for both men and women, with the surrounding accessories to match.
Atout🇵🇱 Poland
Formerly known as Mack, the brand changed names to Atout in 2016, French for trump card. The prices are kept down without giving up on quality, and the designs hold their own against anyone. The sock range is worth a look too.
Asia & Oceania8 brands
A region where a new cycling culture is taking root, driven largely by younger riders. Rather than simply importing styles from overseas, brands across these countries are building their own interpretations. Australia brings brighter designs that feel familiar to riders throughout Asia.
MBO🇨🇳 China
Launched in 2022 by BOHANG, the large Chinese manufacturer that handles OEM and ODM production for many well known European and American brands. That production background is the brand's strength, and despite being new it already holds the full set of international certifications including OEKO-TEX and GRS. The basic 100 series is patterned for Asian body types, and the finish is solid at 30 to 50 percent below European premium pricing.
hypersupp.🇨🇳 China
A Shanghai label that launched in 2024. Where most Chinese brands ship product with no worldview attached, hypersupp. is carving out its own position with vivid, street-inflected design. The short, tight silhouette sits close to MAAP and Pas Normal Studios, at a meaningfully lower price. The details are still rough in places, but there is momentum here that more than covers it.
PEdAL ED🇯🇵 Japan
Started in Tokyo in 2007 by fashion designer Hideto Suzuki as a way of filling out cycling life in the city. The designs are built around balance and harmony and blend into everyday wear, with beautifully judged colors. Production is split between Japan and Italy.
Arden Bike🇰🇷 Korea
Arden Bike was started by a textile engineering student who looked at a market offering only expensive, high-end cycling apparel and wanted to make something he could actually afford. Positioned as fast fashion kit aimed at younger riders, it now sells across Asia including Taiwan, Thailand, and Hong Kong as well as Korea.
Cheese Cycling🇰🇷 Korea
A sister brand to Arden under the same company, ANSPORTS. Cheese Cycling describes its designs as growing out of jokes and stories among close friends, and the clothing carries that more intimate feeling. Worth having alongside the more urban Arden.
The Pedla🇦🇺 Australia
A modern design label born in Melbourne in 2013. Partnerships with Italian and Swiss manufacturers let it hold performance and design together, and the comfort around the sleeves and hems in particular is something other brands have yet to match.
Black Sheep Cycling🇦🇺 Australia
The black sheep, the mischievous one that refuses to follow the flock, suggests that the rider wearing this is an individual rather than part of the herd. The logo is cute, the cut is anything but: tight and very good looking.
Pedal Mafia🇦🇺 Australia
Based in Perth, the beautiful city in Western Australia. Alongside three straightforward series split by silhouette, PRO, TECH, and CORE, there is an ARTIST series that brings in more artistic design work. The sock range is enormous.
Americas7 brands
Messenger culture and gravel culture blend together here, and the riding goes well beyond the road: fixed gear, gravel, and everything in between. That diversity shows up in the clothing, with each brand pulling in its own direction.
Velocio🇺🇸 USA
Designed in New England and made in Italy, Velocio's clothing exists to improve the ride itself, and to make the story you build through cycling more efficient, more comfortable, more absolute. The design world is colorful, and the women's range in particular catches the eye.
7mesh🇨🇦 Canada
Based in Squamish, surrounded by British Columbia's wilderness, and named after Skwxwu7mesh, the word for Squamish in the local Indigenous language. In a region built on backcountry and outdoor pursuits, they develop clothing that holds comfort and design together, technical pieces with a natural fit.
RUBBER N' ROAD🇺🇸 USA
Founded in New York in 2020, with an atelier near Central Park where everything from design to prototyping happens in house. The designs draw on literature, fashion, and the New York art scene, fusing function and style into a proposal for the next generation of cycling apparel.
God & Famous🇺🇸 USA
Founded in New York in 2012. The clothing is urban, pulling track and fixed gear culture in alongside the road. The original bar tape, shoelaces, and other small goods deserve as much attention as the kit itself.
Ostroy🇺🇸 USA
Ostroy, out of New York, keeps its designs consistently edgy as a way of pushing new air through traditional cycling culture. The punk sensibility suits the big city. They put real effort into Italian fabrics and cut patterns too.
Oliver Otto🇲🇽 Mexico
Started by Mexican graphic designer Camila, with the brand name taken from her two dogs. Beautiful pieces made in collaboration with artists, and a self-contained world built on designs that do not divide along gender lines. Alongside the concept Enjoy the pain, the clothing captures the fundamental pleasure every cyclist knows.
Givelo🇨🇴 Colombia
Givelo started in Medellín, Colombia, a haven for entrepreneurial spirit and cycling obsession. Built around the idea of Don't settle, the brand keeps chasing a fusion of performance, fashion trends, and social responsibility. Modern classic clothing made with Oeko-Tex 100 certified fabrics from Italy and France.
Author
 | Tats Shimizu（@tats_lovecyclist） Editor in Chief & Photographer with 12 years of experience on sports bikes. He maintains close relationships with brands around the world and proposes a wide range of styles through the media, while also working as a photographer for numerous cycling brands in Japan and abroad. His main bikes are Standert (road) and Factor (gravel). |
